holydio1 hat geschrieben: hm, the key thing is - the music consumer knows that the artist does not get any money from the label for the 15 bucks he spends for the cd (maybe 50 cents besides your name is Metallica). So there's no benefit for the band, that's the thinking of the consumers. Hence to download music for free is ok. And I can understand that attitude looking at the behaviour of the music industry in the last 20 years.
Unfortunately, what the consumer "knows" when it comes to CD sales is not always correct, in fact, the assumption that artists do not make money from CD sales is completely false.
It is true that the per CD royalty may not be very much, but there are other factors that many people fail to recognize:
- the record company generally finances the recording, or at least buys a license to sell it. These actions alone can be the difference between music being released or not. Without the labels, the majority of artists would never have their music heard since going the independently financed/promoted route is a very long and difficult process, and given that the odds of success are heavily stacked against you, chances are that most people would simply give up somewhere along the way. The trade off for the artist is that, since they are not assuming the majority of the financial risk, they don't get as much of a return. Is it fair? Well, if the alternative is never getting your music published or your act promoted, then what is the true cost to the artist?
- CD sales do more than generate royalties for the artist, they are also used as a benchmark for every other aspect of an artist's career. The higher the record sales, the bigger budgets the artist can have for producing their next record; the more promotion they will get from the label; the higher performance fees they can command; the higher profile tours/performance opportunities they have access to; more exposure through better promotion means more opportunity for spin off ventures - merchandise etc.- and higher volume of these products mean lower per unit production costs=more profits. All of these are directly related to album sales.
The problem is that music has lost its financial value - it certainly is still very important in people's lives, otherwise there wouldn't be such a demand for ipods and access to downloads. It would be one thing if consumers had abandoned music entirely, but an industry based on free downloads is not going to foster the kind of atmosphere needed to discover and develop real talent, and what you will be left with is McMusic, stuff that people will buy in droves, but which has no lasting value. Of even more serious concern is that there is no distinction between music with value and music without - it's all available for free, so people just take it.
What needs to happen is an attitude shift amongst consumers. For too long people have been assuming the role of victim by blaming record companies, when really, the internet affords the perfect opportunity to allow new artists to flourish and connect directly with their fan base. Fans have the power to assume roles that were exclusive to the labels in the past - they can directly finance recordings by supporting their favorite artists work through sales, they can act as the publicists through bulletin boards and blogs. They can influence magazines to cover the acts by contacting them demanding articles (as opposed to labels buying space through advertising). All the tools are already in place for this to happen.
As for media, I have mixed thoughts. While I do love a well produced CD package, the convenience of digital files is hard to argue, both from a delivery standpoint and management/storage (as anyone who has moved/organized a large CD/LP library knows). I believe that physical media will soon be relegated to a niche market. While the cost of production may have fallen over the years, the cost of mailing has become restrictive. Anyhow, enough rambling.
In summation, the record companies aren't all bad. They have provided the opportunity and financing to allow thousands of artists a chance to be heard. CD/LP/download sales are important, even if the artist isn't making a huge percentage of the selling price (however for indie artists like yours truly, the profits aren't being skimmed off by the record company...). Lastly, even in a world of downloads, fans have the power to shape the music they listen to by directly supporting their favorite bands and allowing them to pursue their creative endeavors. I can only hope that the audience uses that power wisely.

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